Privacy Policy

1. Who We Are & What This Policy Covers

flightofthebutterflies (“we,” “us,” or “our”) operates flightofthebutterflies.com, a website that helps Canadian users compare online casinos and other gaming platforms. We provide educational content, game reviews, and guidance on bonuses, payment methods, and mobile options. Some links on our site are affiliate links, which means we may earn a commission if you sign up through them.

This Privacy Policy explains how we collect, use, and share information when you visit our site, interact with our content, or use our services.

2. What We Collect

We collect information to operate the site, improve your experience, and properly attribute affiliate commissions.

Contact Details:

• If you sign up for our newsletter or contact us via forms, we may collect your name and email address.
  

Browsing & Device Data:

• IP address, pages viewed, referrer URL, approximate location, device type, operating system, and browser information.
• Cookie or local storage IDs for session tracking.
  

Cookies & Tracking for Analytics, Ads, and Affiliate Attribution:

• We use cookies, pixels, and tracking parameters (e.g., UTMs, click IDs) to measure traffic, personalize content and ads, and track affiliate link conversions.
  

Sensitive Information:

• We do not collect sensitive personal information such as race, religion, health data, or financial account details beyond payment info passed directly to third-party platforms.
  

3. How We Use Information

We use your data for:

• Operating and maintaining the website.
• Preventing abuse or fraud.
• Measuring traffic and improving content.
• Personalizing and limiting advertisements.
• Attributing affiliate commissions.
• Sending newsletters if you signed up, with unsubscribe options in every email.
  

4. Cookies & Tracking

Cookies and similar technologies help us track usage, show relevant ads, and measure affiliate performance.

Managing Cookies:

• Most browsers allow you to block or delete cookies.
• To opt out of sharing your personal information for advertising or affiliate purposes, contact us at [email protected]. 

5. Advertising, Analytics & Affiliates

We use tools such as:

• Analytics platforms to understand site traffic and performance.
• Ad networks to show relevant ads.
• Affiliate networks to track clicks and sign-ups for commission attribution.
  

Outbound links may include tracking IDs to attribute commissions. We may earn compensation when users click or convert via these links.

6. Sharing of Information

We may share your information with:

• Service providers (e.g., hosting, analytics, anti-abuse).
• Advertising and affiliate partners for measurement or cross-context behavioral advertising.
• Legal or regulatory authorities if required. 

We do not sell your information for money. Any “sharing” is limited to operational purposes described above.

7. Your Privacy Rights (Canada)

Under Canadian privacy laws (PIPEDA and provincial equivalents), you have the right to:

• Access the personal information we hold about you.
• Request corrections or deletions of your personal information.
• Withdraw consent for how we use your personal information, including for marketing or affiliate tracking.
  

Exercising Your Rights:

• Email: [email protected]
• Include your request and verification information. We will respond promptly.
• If your request is denied, you may appeal by emailing us with “Appeal” in the subject line.
  

8. Data Retention & Security

We retain information only as long as needed:

• Analytics data: 24 months.
• Server logs: 12 months.
  

We protect information using HTTPS, access controls, and regular software updates. While we work hard to secure data, no system can guarantee perfect security.

9. Children’s Privacy

Our site is not directed to individuals under 18. If you are under 18, please do not use the site or submit any information.

10. Third-Party Links & Disclaimers

We may link to external sites, including casinos and affiliates. We are not responsible for the privacy practices of these sites. Please review their privacy policies directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a new “Last Updated” date.

12. Contact

If you have questions or privacy concerns:

• Email: [email protected]

13. Not Legal Advice

This policy is for informational purposes and does not constitute legal advice.